Poetic Nature

GRASSE, THE CRADLE OF PERFUME

To create the fragrances of Poetic Nature, we called on renowned noses and the expertise of the teams based in Grasse, the cradle of perfume.

In 2018, the savoir-faire linked to Grasse perfume was listed on UNESCO’s intangible cultural heritage of humanity. It covers three aspects: cultivating the perfume plant, the knowledge of the raw materials and their transformation, and the art of composing a perfume.This UNESCO label is a guarantee of durability for all the actors, among them the horticulturists and farmers who grow the roses, jasmine, lilies and iris which are so precious for the creation of a perfume.

THE PERFUMER

The perfumer who is also known as a « Nose » creates fragrances using sweet-smelling raw materials. In the same way as a musician plays with sounds to create a melody or a painter who mixes colours to paint a picture, perfumers imagine blends and compose fragrances. You need a lot of training to be a «Nose» because, like a pianist, you have to know your scales to be able to compose a creation. To be a perfumer, you need to have an exceptional memory. A perfumer has to memorise all the scented raw materials available and there are thousands of them!