To create the fragrances of Poetic Nature, we called on renowned noses and the expertise of the teams based in Grasse, the cradle of perfume.
In 2018, the savoir-faire linked to Grasse perfume was listed on UNESCO’s intangible cultural heritage of humanity. It covers three aspects: cultivating the perfume plant, the knowledge of the raw materials and their transformation, and the art of composing a perfume.This UNESCO label is a guarantee of durability for all the actors, among them the horticulturists and farmers who grow the roses, jasmine, lilies and iris which are so precious for the creation of a perfume.
The perfumer who is also known as a « Nose » creates fragrances using sweet-smelling raw materials. In the same way as a musician plays with sounds to create a melody or a painter who mixes colours to paint a picture, perfumers imagine blends and compose fragrances. You need a lot of training to be a «Nose» because, like a pianist, you have to know your scales to be able to compose a creation. To be a perfumer, you need to have an exceptional memory. A perfumer has to memorise all the scented raw materials available and there are thousands of them!